JD Flooring is a ceramic and tile flooring specialist based in North Bay, Ontario, and this is home base. Joey sets porcelain and ceramic tile in kitchens, bathrooms, entries and mudrooms across the older Ferris and West Ferris homes and the newer Lakeshore and Pinewood builds, on an uncoupling and waterproofing membrane so a cold slab and seasonal movement do not crack it. You pick and buy the tile, he installs it right.
Last updated July 2026
Tile is the toughest floor you can put in a North Bay kitchen, bathroom or entry, but only when the base underneath it is right. Ceramic and porcelain tile resist scratches, heat and moisture, and they are the natural pick for the wet and high-traffic rooms of a home, from a mudroom taking snowmelt to a bathroom or a kitchen. A tile floor is only as good as what it is bonded to, though, and in Northern Ontario that base has to handle a cold concrete slab, a subfloor that moves with the seasons, and real moisture. Set tile straight onto plywood or an uneven slab and the grout splits and the tile cracks. Doing the base right is the whole job.
North Bay swings from a bone-dry forced-air winter to a humid Lake Nipissing shoulder season, and that seasonal movement is exactly what cracks a tile floor that was set without allowing for it. Tile earns its place in the rooms where that toughness matters most: entries and mudrooms that take snow and grit off Highway 11 and 17 traffic, kitchens, laundry rooms and bathrooms. It is also the floor of choice over in-floor heat, a welcome feature in a cold-climate home, because tile holds and spreads the warmth. In both the older Ferris and West Ferris homes and the newer Lakeshore and Pinewood builds, tile handles the parts of the house that need a hard, waterproof surface.
The difference between Joey's tile and a general contractor's tile is everything you cannot see once the grout is in. Over a cold North Bay basement slab or a plywood subfloor that flexes with the seasons, Joey sets the tile on an uncoupling and waterproofing membrane such as Schluter Ditra, so movement below cannot telegraph up and crack the tile or split the grout lines. He checks and levels the base first, lays large-format and patterned tile flat and even with tight, consistent grout lines and no lippage, and waterproofs wet rooms properly. A general contractor spreads thinset straight onto the subfloor and the grout cracks within a season. As an install-only specialist, Joey builds the base to last, and the one-year workmanship warranty holds when the job is done to his recommended spec.
Tile flooring in North Bay is priced by the square foot, and the labour depends on the tile itself, the condition of the subfloor or slab, and how much prep, membrane and levelling the space needs. Small, intricate or patterned tile takes longer to set than plain large-format tile, and a bathroom that needs full waterproofing takes more work than a flat entry. Because JD Flooring is install-only, you buy the tile yourself at your own price with no showroom markup, and pay Joey for the labour plus the materials the install needs: membrane, thinset, leveller, grout and setting materials. There is no call-out fee and no surprise charge partway through. Text a few photos and your rough square footage to 705-492-8461 for a straight number.
JD Flooring installs ceramic and porcelain tile throughout North Bay, from the downtown core and the older Ferris and West Ferris streets to the newer subdivisions toward Lakeshore Drive and Pinewood. North Bay is home base, so Joey works out from it across the surrounding communities including Callander, Powassan and Sturgeon Falls. Pick the service that fits your project:
Every photo is a real JD Flooring tile job across North Bay and the surrounding area, including North Bay. No stock, no staging. Hover or tap a photo to open it.
Almost always because it was set without an uncoupling membrane over a cold slab or a moving subfloor. North Bay's seasonal swing flexes the base, and that movement telegraphs straight into rigid tile and grout. Joey sets tile on a membrane such as Schluter Ditra so the floor below can move without cracking the tile above.
Yes. A below-grade slab is one of the main reasons Joey uses an uncoupling and waterproofing membrane. He confirms the slab is sound and level, sets the membrane, and then lays the tile so temperature swings and any minor slab movement do not end up in your grout lines. Tile also pairs well with in-floor heat down there.
Yes. North Bay is JD Flooring's home base, so Joey sets tile everywhere in the city, from the downtown core and Widdifield through the older Ferris and West Ferris streets to the newer builds toward Lakeshore Drive and Pinewood.
Yes. JD Flooring is install-only, so you pick and buy your own tile from any North Bay or online supplier at your own price, and Joey installs it right. He supplies the membrane, thinset, levelling compound, grout and setting materials, with no showroom markup on the tile.
Yes. JD Flooring quotes are free and complete, with no call-out fee anywhere in North Bay. Joey checks the subfloor or slab, measures, and gives you an honest number with no games.
Get a free, honest quote from a North Bay flooring specialist with 32 years on the tools.
